Strategic Business Plan
Washington Lottery's purpose is to generate the maximum proceeds for the state through the responsible sale of lottery products. We use our strategic framework as our guide for developing our strategic plans.
Strategic Framework
The foundation is our shared values, the pillars and mission are the work we do, and the vision is the future we are striving to.
Our Values
- Diversity, Equity, Inclusion, & Belonging: We promote diversity in all its forms, ensure fair treatment and opportunities for everyone, and create an inclusive environment where all individuals are valued and respected.
- Integrity: We act with honesty and hold ourselves to the highest standards of ethical conduct.
- Responsibility: We are personally accountable for our actions and make organizational decisions in the best interests of our beneficiaries and the state.
- Collaboration: We work together across the organization to achieve shared goals.
- Creativity: We believe the power of imagination and innovation is key to our success.
- Customer-focus: We treat everyone as a customer who deserves our highest quality service.
Our Mission
To offer games of chance with integrity and imagination to maximize contributions to our state.
Our Pillars
- Champion Beneficiaries: We ensure our commitment to the people and entities Lottery benefits is at the center of what we do.
- Enhance Play: We create the best possible player experience.
- Foster People & Culture: We are a collaborative, high-performing organization where employees have opportunities for engagement and growth.
- Drive Operational Excellence: Our operations are innovative, efficient, ethical, and socially responsible.
Our Vision
To be an innovative leader, creating fun gaming experiences that benefit the people of Washington.
Our Strategic Plan
Read our 2024-2026 Strategic Plan, which outlines our objectives, goals, strategic initiatives, and success measures.